HIGH IMPACT MARKETING CONTENT - WORKSHOP

Thursday 25^th June 2015 0900-1700hrs

At the MTM Centre for Leadership & Management Development,

Eadburgha House, Broadway, Worcestershire. WR12 7DP

This one day, high-impact workshop that develops your writing and proofreading skills, helping you produce concise, memorable marketing content.

You will gain a deeper understanding of how first-class writing can support your brand and overall business aim, allowing you to quickly write more effective, accurate advertising and marketing materials.

You will work one-to-one with our expert trainer to improve your own internal and external marketing documents.

CONTENT

Workshop sessions include:

Improving your copywriting skills;

Identifying and articulating the value proposition

Highlighting customer benefits

Creating an effective call to action

Effective e-mail and e-shots that get results

Top tips for effective proofreading

Eye catching online and social media copy

Personalised review of your own materials

WHO SHOULD ATTEND

This workshop is perfect for anyone who produces customer-focused copy including business owners and marketing professionals wanting to refresh or develop their skills.

BOOK NOW

Places are limited so please book now to avoid disappointment. To book call on 01386 859 664 or e-mail newsdesk@mtmskillstraining.co.uk.

Booking closes at 5pm on Thursday 11^th June 2015.

Latest news

"The fact that this course was taught by working professionals makes it very relevant and worthwhile."

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MTM news

Communications in the Covid-19 crisis...

We know that in these uncertain times, it has never been more important to keep your staff, suppliers and customers informed about your business, your strategy and its impact on them. As the current situation may well extend into several months or even a year, being open and building trust with your key audiences, is vital.

We recommend that effective leadership communications in a crisis should include:

1) A well designed strategy that delivers your purpose, which may be delivering reassurance, important information or motivation

2) A clear narrative that allows your audience to understand the key messages and how they are linked to their needs

3) A logical, factual thread through a clear structure

4) Key emotional elements to deliver engagement and empathy with the audience

5) Careful word choices and phrasing that supports your purpose

6) Clear vocal and non-verbal delivery that supports the content in your communication

If you need any help with planning or delivering your communications strategy, please do contact us for consultancy, coaching or content creation. Simply email: info@mtmleadership.co.uk

Plan for the next stage...

In the midst of a pandemic crisis that was predicted by the World Health Organisation, we know their recommended steps that governments are following to minimise the impact on individuals and our economies.

As leaders, we can therefore predict, with reasonable certainty, what we need to communicate during the next stage and beyond. What we don't know is how long the tail of the pandemic will be but we can broadly plan our business operations and communications for likely scenarios.

As leaders, we need to be proactive, open and honest to build up the trust of our many stakeholders and ensure a positive future. That requires a proper strategy and well considered, compassionate leadership communications.

Please contact us as early as possible to find out how we can help with online consultancy, remote coaching or operational support to deliver effective communications.